While often perceived as a less desirable traffic channel, Tier 2 traffic – specifically popunders and push notifications – presents a interesting opportunity for businesses. These ads appear behind a user’s active browser screen, and push notifications interrupt the browsing session with alerts. Kn

In the ever-evolving landscape of digital advertising, ad fraud poses a significant threat to both advertisers and publishers. This article aims to uncover the complex world of ad fraud by performing a comparative analysis of various deceptive tactics employed by perpetrators. We will examine differ